“New year, new me” is one of the oldest adages you get when January rolls around. Usually, it’s a means to motivate one of the tried-and-true resolutions, like quitting smoking or losing some weight or learning to play the tuba. What, no aspiring tuba players in the audience? Regardless, it can also be a time of renewal for just about all aspects of one’s life, including a refresher on the best practices for marketing yourself and your business. Let’s add beefing up and revamping your online presence and marketing tactics to your resolution list. We promise that it’s easier than learning the tuba.Â
Unmake Your Marketing Mistakes
Real Estate News, which we offer to all users a free subscription (check the tile in your REcore dashboard to claim it), ran a must-read recent article about common marketing mistakes and how to fix them. While it covers a long list of missteps a Realtor may make in their marketing efforts, an important throughline is that just a little bit of effort can go a long way. For instance, don’t rely on simple selfies for your headshots, get some professional gloss to add credibility to your image. If your email signature is a bit cluttered, hone it to the most relevant and readable information. With the right guidance, all it takes is a few minutes to improve your presence.Â
From the Desk of CMO Nicole Aguilar
The personal thoughts of CRMLS’s Chief Marketing Officer
If December is about reflection of the past year, then January is all about strategy for the months ahead. Even if the industry remains unpredictable, your marketing plan is fully in your control. Take the time to focus and look forward—clients will be sure to respond well. Â
A Digital Business Card for the Modern World
Having a calling card handy is a must for client-facing industries like ours, but these days you don’t have to keep going back to the printers for more. Check out SavvyCard, which sources info from the MLS to build lead-generating profiles for you and your properties. With simple sharing over social media, you’ll enjoy personalized referrals and a broader exposure for your business with just the push of a button.Â
From the Kitchen of Chef Ian
CRMLS Product & Event Supervisor and resident gourmand Ian Huss is serving up his favorite avocado-focused recipes. Here’s a dish to warm you up this winter: Baked Avocados.
Ingredients:Â Â
- 4 large ripe avocadosÂ
- 2 limes juicedÂ
- ½ cup mayonnaiseÂ
- 2 tablespoons chili crispÂ
- 6 strips of bacon, crumbled Â
- 1 cup Colby-Jack cheese Â
- Salt & pepperÂ
Instructions:Â Â
- Preheat oven to 425° F.Â
- Slice the avocados in half, removing the pit. Create a small well by removing a bit of the avocado (think like a baked potato). Drizzle with lime juice and season with sea salt and pepper. Â
- Add the scooped bits of avocado to a bowl and mix in mayo, chili crisp, bacon, and cheese. Spoon the mixture into the hollowed out avocado halves. Â
- Bake for 13-15 minutes or until the filling has browned and the avocados have begun to soften. Â
Thanks for reading the first Avocado of the year. Have suggestions on what you want to see? Drop your thoughts in our survey to help us be all the more relevant to your needs. Â
