CRMLS Broker Report: January 2020

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January 2020 CEO Update

I am happy to announce that CRMLS began 2020 as the first MLS serving 100,000+ as Ventura, Pasadena, and Palm Springs Vote to Participate

With new votes from the Boards of Directors of the Pasadena-Foothills Association of REALTORS® and the Palm Springs Regional Association of REALTORS®, along with the previously announced vote from Ventura County MLS, California Regional MLS is proud to announce that we became the first MLS to serve over 100,000 real estate professionals as of January 2020.

CRMLS now offers its listing data, technology products, services including compliance and licensing, training, and 7-days-a-week customer support to members of each new Association.

These benefits are the same as those offered currently to CRMLS’s 98,000 users across the state of California. With the January 2020 addition of members from these Associations, CRMLS has reached over 100,000 real estate professional users.

It’s a huge honor to serve the nation’s largest MLS constituent of real estate professionals. I know everyone here is excited to be working with our new users in Ventura, Pasadena, and Palm Springs.

“I am excited for our subscribers and participants to take full advantage of the enhanced products, exceptional training, extended customer service hours, and expanded MLS coverage area offered through CRMLS,” said Ventura County MLS CEO Wyndi Austin. “We value the partnership and look forward to collaborating to bring the very best to our subscribers and participants.”

“This year, our motto has been Members First. The MLS is the most important resource for our members, and we have an obligation to provide them with the best support, tools, and data. We strongly believe that collaborating with CRMLS to support our members is a win-win,” noted PFAR President Lisa Diaz.

“We’re looking forward to gaining access to everything CRMLS has to offer,” said Palm Springs Regional CEO Tricia Moore. “Our members deserve the best MLS solution on the market, and we’re confident that joining CRMLS is the right move.”

New users from all three Associations had their MLS services transferred as of January 2020. All users on FBS’s Flexmls system will continue to use Flexmls.

CRMLS Implementation of NAR Mandatory Clear Cooperation Policy 8.0

In November 2019, NAR passed the new mandatory NAR Clear Cooperation Policy 8.0 which states:

Within one (1) business day of marketing a property to the public, the listing broker must submit the listing to the MLS for cooperation with other MLS participants. Public marketing includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public facing websites, brokerage website displays (including IDX and VOW), digital communications marketing (email blasts), multi-brokerage listing sharing networks, and applications available to the general public. (Adopted 11/19)

This policy has already passed NAR, and is mandatory for CRMLS to implement. CRMLS has an existing Exclusion Form process that allows for some modification of the DOM if no marketing occurs. In an effort to streamline the listing agent’s workflow, and to comply with this new rule from NAR, CRMLS is proposing a new Listing Input work flow, which would streamline the process and provide additional marketing options. The process details will be sent to CRMLS users before the May 1, 2020 effective date.

In the mean time, you can join us at the CRMLS General Session at the Hilton Anaheim on Wednesday, February 5 from 2:30-3:30 PM at the El Capitan Meeting Room to ask questions and learn more.

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