CRMLS Coastal Mendocino AOR Broker Report: March 2022 Edition

Volume 2022 Edition 3

Welcome to the March 2022 Broker Report. CRMLS is broker-driven. We work to keep our brokers as informed and up-to-speed as possible. This information is available for you to share with your agents and office staff.

We’re Issuing updated standard of practice for IDX display

In September 2021, we at CRMLS launched the IDX Transparency Initiative. The initiative aims to benefit brokers, agents, and real estate consumers by helping consumers understand the relationships that exist between IDX sites and the listings they display.

When consumers have a better view into which side of the transaction they’re dealing with, everyone benefits: the listing side gets proper attribution, the buying side gets access to better-informed and motivated consumers, and buyers get a smooth, painless introduction to the home search process.

We have been taking additional feedback from real estate professionals, web designers, and rules experts since launching the initiative. Some of the most constructive criticisms told us that we need to do more to eliminate confusion – not just for consumers, but for the brokers and technical staff who work to integrate IDX feeds into their websites.

As of March 2022, we’ve introduced new standards of practice for IDX displays. These specific guidelines should serve as a guide for anyone building an IDX website.

Here are the new IDX Standards of Practice:

  1. Attribution must be directly adjacent to either: Price, Bed/Bath, sq. ft. or Photo.
  2. If Property Description is truncated to a reasonable size, AND it is directly adjacent to the Price, Bed/Bath, sq. ft. or Photo, then Attribution may be under the Property Description.
  3. Attribution Font size no smaller than Property Description.
  4. Attribution Font no lighter in color than Property Description.
  5. Must clearly label as Listing Broker, Listing Office and Listing Agent. No use of “Courtesy of” and some other unclear language.
  6. Any Call-to-Action button, box or link must specify which agent will be responding. Use of the word “Agent” alone is not compliant. There must be some clear indication that the contact information being provided is NOT going to the Listing Agent if applicable. This standard also applies to “Tour” home link or button.

We also have explanations of these rules in simple language:

  • Location of listing credit (attribution) on displays: The part of the IDX page that shows consumers the source of a listing must appear next to the listing fields that consumers are most likely to check. These fields include the property’s price, number of bedrooms and bathrooms, square footage, or the main property photo. If the property description section next to a listing is short (as in, your IDX display automatically shortens descriptions) and next to one of those fields, you may display the listing credit information next to the property description instead.
  • Legibility: The font your site uses to give the listing broker credit must be easy to read and hard to miss. In general, your IDX display should not look for ways to conceal listing credit information from consumers. Specifically, the font for listing credit must be the same size as (or bigger than) the font for property descriptions. The listing credit font must also be as dark as (or darker than) the property description font.
  • Clarity: The listing attribution text must clearly label the property’s Listing Broker, Listing Office, and/or Listing Agent. One of the most common examples of “credit” that does not comply with CRMLS policy is the phrase “Courtesy of…” This is ambiguous and does not clearly inform consumers of the relationship between the listing side and the property.
  • Calls to action: Any call-to-action buttons, boxes, or links, including a “Tour home” link or button, must specify which agent will respond. Using a word like “Agent” or “Broker” instead of the agent or broker’s name does not give consumers enough information. If the contact information a consumer sees does not direct them to the Listing Agent, the display must clearly indicate this.

Please check that the attribution you use on your IDX display complies with these standards. Clear IDX attribution benefits everyone in real estate, and clear attribution standards will give the people who work with IDX a better framework for building these displays.

If you need additional help or have questions, please contact CRMLS Data Licensing via email at

Important Broker Resources 

Brokers can jump ahead of the wait time for MLS assistance by calling our Broker Support Line at 909-859-2043. Please note, you must identify yourself by your broker or broker/office assistant MLS ID, as not all user classes have access to this service. For a list of MLS user classes that can access the Broker Helpline, see the last column of our User Classes document.

New Customer Care Department Weekend Hours
Beginning Saturday, April 2, the Customer Care Department will extend its weekend hours. Our CCD Representatives will be working from 8:30 am to 5:00 pm. The queue will open at 10:00 am PT. As always, feel free to contact us with any issues via or by phone at (800) 925-1525.

Member Experience Tip of the Month 

Flex: Auto-populate County Record Property Data to your Listing

Simplify the way you add County Record Property Data when entering a new Listing to the MLS. Start in Address Tab > Fill out Property Address fields > Click Populate Tax Data. This will auto-populate County Record Data. View more listing tips in our Knowledgebase.

The Member Experience Department’s goals are to be the liaison for our membership, identify what we’re doing well and what we need to work on, and to create an action plan that improves our CRMLS Systems and products. If you or your agents have a suggestion, complaint, or any feedback, please share with

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