Your Seller Decides Where Their Property Appears Online During Coming Soon
New form gives sellers more control over Coming Soon listing distribution
CRMLS has introduced a new option for Coming Soon listings that gives sellers greater control over how their property is distributed online.
This option is supported by a new form titled “Seller’s Instructions for Limited Exposure in Coming Soon Status.”
Key Points:
- Sellers may choose how their Coming Soon listing is marketed by either:
- Limiting exposure to broker-controlled websites and social media platforms only; or
- Utilizing the full range of marketing opportunities available through CRMLS, including IDX/VOW websites, real estate portals, syndication websites, broker websites, and social media platforms.
- A new form, “Seller’s Instructions for Limited Exposure in Coming Soon Status,” is now available.
- The form should be used when a seller elects to market their Coming Soon listing exclusively through broker-controlled websites and social media platforms (Limited Exposure).
- The form helps protect agents by documenting the seller’s instructions and election of Limited Exposure while providing clear disclosures regarding the potential impact on marketing, visibility, and online distribution.
How are Coming Soon listings distributed today?
By default, CRMLS Coming Soon listings are set to “Internet=Yes”, which allows the listing to be distributed through all CRMLS marketing channels including IDX/VOW, portals and syndication websites.
How does this form change that?
With the new form, sellers may choose Limited Exposure for their Coming Soon listing. When this option is selected, the listing may continue to be marketed through broker-controlled websites and social media platforms, while distribution to third-party websites is restricted.
How do I utilize this new option?
It’s simple:
- Review and complete the “Seller’s Instructions for Limited Exposure in Coming Soon Status” form with your seller.
- Enter your listing in the MLS as Coming Soon
- Set “Internet = No”
What’s important to know?
When a Coming Soon listing is changed to Active status, the Internet setting does not automatically change. If the seller wants the listing distributed online on any platform or website, including the listing broker’s then you must manually update Internet = No to Internet = Yes. You can find these steps in our quick reference guide.
Why is this new form, and its accompanying policy, being implemented?
CRMLS has amended its Coming Soon policies over the years to address broker requests, AOR policies, and practices from neighboring MLSs to keep a fair and representative marketplace. This new form is another step in that evolution, providing sellers with an added level of choice and giving brokers greater flexibility to meet their clients’ preferences.
CRMLS remains committed to providing options that help brokers serve their clients while supporting a fair and transparent marketplace.
Sharing Listing Data Revenue with the Eligible Brokerages
As a cooperative, CRMLS believes in giving back to our brokerage community. That’s why select brokerages will receive a share of the revenue generated from their own listing data.
This initiative is about more than just payments. It puts brokers at the center of the marketplace to support transparency, encourage innovation, and strengthen long-term success. Giving back a fair share of revenue reflects a continued focus on a system built by real estate professionals, for real estate professionals.
Currently, we are distributing payments to nearly 2,000 brokerages that listed five or more properties in 2025. If your brokerage qualifies, please check for a confirmation email to verify distribution details.
As always, thank you for your continued partnership and the value you bring to the MLS.
Early Bird Pricing Ends Today, June 30!
Secure your registration today and join the industry event of the year
Your chance to save on Thrive Broker Summit is running out. You won’t want to miss this unique opportunity to be a part of an elite group of California real estate luminaries and gain productive insight into the forces that will be changing our industry today and tomorrow.
When you sign up, you’ll gain admission to our special networking events, including:
Arrive & Thrive Stride Sponsored by Realtor.com
An intimate seaside walk led by CRMLS Chair Carolyn Triebold with other attendees and panelists.
Sip & Thrive Soiree
An evening cocktail hour for attendees to mix, mingle, and meet some of our esteemed speakers.
Don’t forget to book your stay at the Paséa Hotel and Spa so you can enjoy all the beachy sunshine Thrive has to offer.
We’re so excited for you to witness the amazing lineup we’re gathering for our brokerage community. See you this summer!
MLS Stats
Compliance
Public Remarks
Not sure what language is allowed in Public Remarks? Here’s what to know:
CRMLS Rule 12.5 defines misuse of the Public Remarks or Property Description field in the MLS as any language in this field should relate only to the property’s description, features, condition, and related amenities. It prohibits offensive or discriminatory language and content that poses safety concerns.
To stay compliant, review the following resources from our Knowledgebase:
- Public Remarks FAQ: This resource provides examples of prohibited content and real-world scenarios to clarify what is or isn’t considered acceptable.
- Fair Housing Keywords and Phrases: This resource lists which phrases to avoid, use cautiously, and are most likely acceptable.
- Note: CRMLS makes no representation about whether the information in this resource complies with state or federal laws or regulations. Consult with Legal Counsel if you have any Fair Housing Law questions.
- Trigger Words and Terms in Public Remarks: This resource quickly shows which words trigger an automatic warning when entering the Public Remarks field, allowing you to revise your text before risking a violation or fine.
Read the Rules and Policies and Compliance Knowledgebase library to learn more.
Compliance Quarterly General Session – Top Violations Overview
Our next Compliance Quarterly General Session will help you stay informed about the most common violations while avoiding the costly fines associated with them. This webinar is a great learning opportunity for newer agents to build a strong compliance foundation and for experienced professionals to stay up to date on MLS best practices.
Join us for an overview of CRMLS Rules & Policies, the Citation Policy, Registered Process, the Clear Cooperation Policy, the Coming Soon Status, and Member Resources.
Please share the following registration link with your agents.
Compliance: Top Violations Overview
Tuesday, July 21, 2026, at 10 AM
Register now to secure your spot. We hope to see you there!
Compliance Presentations are Available to Your Brokerage
The CRMLS Compliance department is available to provide your agents with complimentary presentations. Please complete our form to schedule a training session.
Broker Compliance Helpline
You can contact the Broker Compliance Helpline in three simple steps:
- Make sure your MLS ID is ready . To confirm your ID has the correct MLS user class, please email [email protected].
- Call us at 909-859-2043
- Press 3 to speak directly to a Compliance Analyst for live assistance
You can reach us Monday – Friday from 8:30 AM – 4:00 PM PT. Please do NOT share this phone number with agents.
Note: Only active brokers, office managers, and personal/office assistants connected to a broker or office manager, can use the helpline.
If you have questions regarding your user class or personal/office assistant accounts, please contact us at [email protected].
Enhancements & Products Corner
Upcoming Product Webinars
Join our upcoming webinars to gain insight into our products and systems!
- RealReports: Property Reports That Stand Out
- CRMLS App
- Down Payment Resource
- Cloud CMA
- RentEdge by RentSpree: Discover the next-gen rental tools in your MLS
- SkySlope Forms & Breeze: Documents and Disclosures Made Easy
- Getting Started with Rayse
- CubiCasa: Create Floor Plans in Minutes
- SavvyCard: Personalized, Digital Business Cards
- Infosparks Market Statistics
- Compliance Quarterly General Session
- ShowingTime for the MLS
- REImagineHome: Instant, AI-Assisted Virtual Staging
Flex
Join our upcoming Flexmls webinars available to you!
Matrix
Join our upcoming Matrix system webinars available to you!
- Agent Essentials
- Searching 101
- Realist Tax
- Quick Tips
- CRMLS Marketing Solutions
- Managing Listings
- Client Collaboration
- Creating a CMA
- CRMLS Systems & Products Overview
Paragon
Join our upcoming Paragon system webinars available to you!
Did You Know?
Your entire inventory of our office listings is available from your MLS. Watch these quick videos to learn how to access them from your platform, whether it’s Matrix, Paragon, or Flexmls.
