Homebuying is about more than just finding four walls and a roof. A huge part of the process is helping your clients find a community they can truly call home. Whether your clients are relocating before the school year starts or you’re trying to attract out-of-market buyers, these no-cost tools will give you extensive local market analysis so you can welcome clients to their new home(town).
RealReports
When clients consider properties outside their usual neighborhoods, they rely on you to provide knowledge of local goings-on and amenities. RealReports, often called the “Carfax for Homes,” offers deep insights into any property in the country. With help from Aidan, RealReports’ own AI advisor, you can provide clients with transparent and thorough analysis from over 50 verified sources. With community information like zoning and school ratings, RealReports ensures your clients feel confident about their next destination.Â
To help clients make informed, confident decisions, watch our introductory webinar and review our step-by-step guides for creating a buyer tour, a CMA, and a property report.
RealReports Pulse
RealReports doesn’t stop there. Pulse is a built-in feature designed to help you capture new leads and easily reconnect with past clients so you can stay top of mind long after closing. It does the heavy lifting for you automatically: monitoring lead engagement, alerting you when it’s time to reach out, and sending personalized, branded property valuation reports directly to their inboxes. Â
Pro Tip: As a CRMLS user, you receive five Pulse reports at no extra cost with additional reports available for purchase.Â
Visit our Knowledgebase to learn how to access Pulse, create property reports, and stay updated on the latest RealReports features.Â
ListHubÂ
ListHub automatically syndicates your listing, expanding its reach far beyond your local market. By pushing your property across a network of consumer-facing home search sites, it routes potential clients from far afield directly back to you. Â
ListHub also tracks metrics from page views to lead generation, so you can tell sellers exactly how their listing is being received while you send out accurate, compliant, MLS-integrated information to attract distant and nearby buyers quickly.Â
Ready to discover a new world of lead generation? Get started with this quick intro video!
See this breakdown of RatePlug’s features to start guiding clients through the possibilities.
Map Out Your Listing Distribution Â
Marketing a property effectively means understanding exactly where your listings go, and whose eyes are on them. Check out these essential resources to learn more about your reach as a CRMLS user:Â
Coverage Area Map: See where our participating associations, boards, and listing sharing partners are located throughout California and beyond.Â
CRMLS Listing Distribution: Review how your listing’s distribution and syndication is managed by your brokerage across multiple platforms and sites.  Â
Data Share vs. Reciprocal Access: Know the difference between these frequently used terms, their key differences, and how they facilitate the exchange of listing data between partnered MLSs. Â
Coming Soon Listings on IDX: Once added to the MLS, your listings in the Coming Soon status now automatically syndicate to third-party feeds. For more details, check out our recent press release.Â
That’s it for July! Whether your clients are moving across town or a brand-new city, we’re here to support your goals at every step. See you in August!
Â
