Helping Home Buyers Enjoy the Roller Coaster

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Purchasing a home isn’t just a big financial commitment. It’s a wild roller coaster with twists and turns that can leave even the most confident prospective buyers second-guessing their decisions. Since June is National Homeownership Month, we’re highlighting the tools you need to act as guide and confidant so you can empower first-time and repeat buyers alike.  

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Cloud CMA

The first step to a steady ride is building your client’s trust before the first loop-de-loop. With Cloud CMA, use comparative market analyses and customizable reports to outline the home-buying process and offer positive impressions of the journey to come. Generate reports with photos, loan details, and dynamic insights to provide a transparent view of a property while highlighting its unique value.

To help clients make informed, confident decisions, watch our introductory webinar and review our step-by-step guides for creating a buyer tour, a CMA, and a property report.

Down Payment Resource

The most nerve-racking part of the entire ride? The first big financial drop. Enter Down Payment Resource, a no-cost core product designed to help buyers access tailor-made assistance. With a database of over 2,000 homeownership assistance programs, Down Payment Resource instantly matches buyers to the right options based on factors such as household income, credit history, and debt-to-income ratios.       

Browse our FAQs and watch this short yet comprehensive webinar for a quick overview. 

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RatePlug 

To keep the momentum going, RatePlug connects agents with lenders to estimate a property’s mortgage costs through searchable lending programs and insights from MLS data. By calculating the monthly payments using different financing options, RatePlug zips past potential blind spots to create a custom mortgage plan for clients so that their dream home stays within reach. 

See this breakdown of RatePlug’s features to start guiding clients through the possibilities. 

RatePlug Pro-Tip: Fast-Track with Condos 

Condos are an affordable and practical route for first-time buyers. To provide specialized support, RatePlug has partnered with FHAPros, making it available as an opt-in for eligible associations through CRMLS. This feature displays essential loan information and uses real-time data to verify if a condo is approved by the Federal Housing Authority (FHA). 

House buyers aren’t the only ones excited to accelerate the transaction process. Get up to speed by using FHAPros for condos in Matrix and Paragon.

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Earnnest  

Sending the initial escrow payment can give clients whiplash if not completed safely. To eliminate risks like fraud, pullbacks, and chargebacks, Earnnest acts as the ultimate safety measure. Unlike traditional money-sending methods like wire transfer and paper checks, Earnnest sets itself apart through a closed network that can’t be interrupted or altered mid-transaction. Fast and convenient, agents can request payments from any smart device and clients can send funds online without a glitch. 

Earnnest is CRMLS’s exclusive digital partner for initial escrow payments. To ensure a smooth and secure payment, review our FAQs and quick reference guide.  

Alright, the ride is over, watch your step as you exit the buying process. Happy National Homeownership Month. See you in July!  

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